Ethical SaaS.
Practical tools.
Built for real teams.
We build software that respects users' time, intelligence, and trust.
What guides us
Clarity over complexity
Simple tools that do one thing well. No feature bloat, no unnecessary friction.
Trust over pressure
Honest communication. No dark patterns, no urgency tactics, no manipulation.
Long-term thinking
Building for durability, not growth at all costs. Sustainable by design.
Our Products
Tools we've built
CandyDocs
Documentation that builds clarity
TrustGather
Honest social proof and trust signals
Picnie
Visual consistency for teams
Peekshot
Simple product screenshots
betterAEO
Visibility for AI-first search
StatusMonk
Simple uptime monitoring
From the studio
Building in public, with intention
We share our process, decisions, and thinking as we build. Not for marketing, but because transparency builds trust—and we learn from the community along the way.
See what we're buildingOur approach
Ethics as foundation, not feature
Ethical software isn't about adding checkboxes. It's about the decisions you make before you write a single line of code—and the restraint to say no to what doesn't serve users.
Learn how we think