Studio
Building in public. Sharing our process, not just our products.
How we build
We maintain multiple products simultaneously, which requires a different approach than building one thing. It's about systems, not sprints. Sustainable pace, not heroic effort.
Each product starts as a simple hypothesis: is this genuinely useful? We build the smallest version that could work, release it, and listen. Most of our best decisions come from watching how people actually use things.
How we make decisions
We optimize for long-term sustainability over short-term metrics. This means choosing boring technology, avoiding dependencies, and keeping things simple enough to maintain indefinitely.
Every feature request goes through a simple filter: does this make the product more useful, or just more complex? Does this serve users, or just our growth metrics? The answer is usually "don't build it."
Focus and restraint
The hardest part of building products is saying no. No to features that would complicate things. No to growth tactics that would compromise trust. No to shortcuts that would create debt.
Restraint isn't about limiting ambition—it's about focusing ambition on what actually matters. We'd rather do fewer things excellently than many things adequately.
What we're exploring
Right now, we're thinking about how AI changes the landscape for small tools. Not jumping on every trend, but considering carefully where AI genuinely helps versus where it's just noise.
We're also exploring better ways to help products work together. Not integration for integration's sake, but genuine interoperability that respects user data and privacy.
Follow along
We share updates, thinking, and behind-the-scenes looks at our process. Not as content marketing, but because transparency builds trust—and we learn from the conversations that follow.
Follow on X